Citra Mina History and Profile

The Citra Mina Group of Companies (CMGC), houses three stable and progressive tuna producing company.

MGTRI  began  as  Mommy  Gina  Tuna  Resources (MGTR)  with  its  fishing operations  in 1988  under  sole  proprietorship  of Joaquin “Jake” T. Lu, the founder of the CMGC.  MGTR entered the fresh and frozen tuna  sectors of the industry  within  five  years and began  exporting  to the  United States, Japan,   and   Canada.   To  benefit   from   the   growing   market   for  tuna products,   Citra  Mina  Seafood  Corporation   was   organized  in  2001  to establish presence  in the domestic  retail  market  for tuna and  to launch value-added  tuna products.  It also engaged in the  production and export of frozen tuna and other fishery products. With continued business growth, Mr.  Joaquin  T.  Lu’s   children   joined  the  company  and   MGTR  became incorporated in 2006.

In 2008, Tuna Explorers (TEI),  Incorporated was established to consolidate  fishing  operations  and  improve  refrigeration  techniques  of  its  fishing  vessels  in order  to better  preserve  the  freshness of landed high-value tuna.

In 2009, Philfresh Corporation, the newest addition to the group, started  producing  shelf –  stable  “ready – to – eat”  products  and  less-drip, oxygen-treated  tuna  products  that are quick  frozen  and stored  at -60°C. Today, Philfresh continues to develop new food products in addition to tuna and other fishery products.

CMGC’s member companies  maintains adequate quality  systems from ship building,  fishing with its  100-vessel  fishing fleet,  production  of  fishery and other  food products with  an  estimated  combined  capacity of up to 60 tons daily,  cold  storage facilities, to selling and marketing of foods both locally and internationally.

CMGC’s   unwavering   commitment  to  business   growth  and  its  vision  of becoming  a  major  player  in  the  tuna  industry  globally  has  driven  it  to establish, implement, review and continually improve management systems ensuring quality, safe and legal food products that conform to international standards,   comply   with   statutory   requirements,  and  satisfy   customer requirements.

Vision

Citra Mina Group of Companies envisions its member Companies becoming the major players in the global market of Tuna and other food products.

Being one of the industry  leaders,  we are committed  to produce safe  and legal products and cater to the global requirements with the highest quality possible,   conforming   to  international   standards,   and   complying  with applicable statutory and regulatory requirements.

Mission

As we further soar to greater heights we shall:

  • Develop innovative brands that will ensure customer satisfaction and loyalty;
  • Relentlessly adopt leading edge technologies;
  • Take the lead in the development of highly competent human resource, promotion of good and safe industry practices, and conservation of natural resources and protection of the environment;
  • Manufacture competitive value added products;
  • Implement aggressive marketing strategies and programs by maintaining continuous training programs and activities focusing on quality awareness, improvements and innovations, socio-economic programs, and value formation; and
  • Practice participative management by streamlining operating systems, practices and procedures with emphasis on maintaining conducive working environment and optimized utilization of facilities, machineries, equipment and human resources.

Core Values

Guided and inspired by the company’s vision to achieve our missions, we adopt, uphold and live by the following core values:

  • Optimism and Pro-activism in all endeavour we undertake;
  • Drive for excellence with passion and integrity in the production of quality, safe and legal products;
  • Creativity, harmony and teamwork in everything we do; and
  • Responsible stewardship in fulfilling our functions for the organization.

Accreditation

From humble beginnings, the Citra Mina Group of Companies today has become globally competitive, achieving numerous certification for:

  • Control Union
    • BRC GSFS Issue 7 (British Retail Consortium Global Standard for Food Safety)
    • FSSC 22000 (Food Safety Systems Certification)
    • Dutch HACCP; Costco Food Safety
    • MSC-CoC (Marine Stewardship Council – Chain of Custody)
  • USDC-SIP (United States Department of Commerce – Seafood Inspection Program)
  • USDC-SIP by Office of International Affairs Seafood Inspection
  • EU Certification for HACCP and and Food Safety
  • US C-TPAT (Customs and Trade Partnership Against Terrorism)